ACOG's Rebrand: Reflecting Who We Are Today

As ACOG looks ahead to its 75th anniversary in 2026, we’re proud to introduce a refreshed brand that honors our legacy and embraces the future of our community.

This update is more than a new look, it’s a reflection of our members’ purpose-driven work and our shared commitment to advancing equitable, evidence-based care.  

Why We Rebranded 

ACOG’s visual identity has remained largely unchanged since our founding nearly 75 years ago. Over the decades, the needs of our members, their patients and the profession have evolved, our membership has grown, and the ways we communicate have transformed. It was time for our brand to evolve too. 

This rebrand is designed to better represent our 62,000+ members—ob-gyns and health care professionals who are shaping the future of care. For almost 75 years, ACOG has equipped ob-gyns with clinical resources, community support, and career guidance to advance the field and deliver the best possible care.

Our new brand ensures that every member can see themselves in ACOG’s work, values, and vision. It applies to all ACOG and ACOG Foundation programs. 

What’s New

1. Unified messaging: Our new tagline, “Purpose Driven. Patient Focused,” captures the heart of our mission, driven by our members’ expertise and centered on patient care 
2. New logo: The logo emphasizes the strength of our ACOG community and the wide range of career paths taken by our members, while simultaneously representing the patients they care for through every stage of their lives 
3. Contemporary design: Our updated visual identity is flexible for all formats, built to meet the needs of today’s media landscape 
4. Fresh color palette: Green remains our anchor, symbolizing continuity and trust, while a refreshed hue and new colors bring energy and vibrancy 
5. New ACOG Foundation logo: The Foundation’s new identity emphasizes its connection to ACOG, a related organization engaged in a common mission, and its critical role delivering programs that advance ob-gyn health for all 
6. New name and logo for award-winning patient website: Now called Every Stage Health, ACOG’s patient website continues to provide reliable, trusted ob-gyn related health information directly to patients. The site now features a new logo and tagline that conveys how ob-gyns care for their patients through various life stages 

What It Means for You

Whether you’re a long-time member or have recently joined ACOG, this refreshed brand is designed to reflect the values of our ACOG community. It’s a symbol of our collective strength and shared purpose.

For patients and the public, our new look also makes it easier to recognize trusted information and resources from both ACOG and the ACOG Foundation. And whether you’re navigating your health today or preparing to care for yourself tomorrow, the refreshed Every Stage Health website is here to provide you with the evidence-based, trusted information you need to approach ob-gyn health decisions with confidence.

Make sure you're following us on our new member Instagram channel, @ACOG_Member, for exclusive insights and giveaways on the rebrand. You’ll find ways to not only share our new look, but also your purpose, with your networks.